Digital Marketing and Advertising
Category: Marketing
Course Info
Overview
Develop a Digital Marketing and Advertising arsenal of skills including critical strategic, managerial, and leadership abilities with our expertly developed Digital Marketing and Advertising.
To stay ahead of the curve, companies are now embracing eLearning in the most inventive methods to develop an excellent workforce and produce optimal outcomes to get the most out of their investments. To align with your goals and your workplace objectives, Learning Paths has been working on creating the most effective and dynamic courses.
Through an immersive online experience, Learning Paths offers market-driven courses that empower you or any working professional with the competence required for the workplace of the future. We assess future skill demands using a data-driven methodology and ensure that all of our courses satisfy this need. This Digital Marketing and Advertising course is no exception.
This platform provides you with exclusive resources to help you along your professional path, as well as the tools you’ll need to further your career.
To enhance your learning outcomes, this career-focused Digital Marketing and Advertising curriculum employs a variety of interactive modules to provide you with abilities that are relevant to your career. This Digital Marketing and Advertising course was also created with professionals in mind and is tailored to fit with your busy schedule.
Sign up for the Digital Marketing and Advertising course today and build core Digital Marketing and Advertising skills for tackling any complex challenges.
Description
This Digital Marketing and Advertising course will teach you how to think critically and strategically about Digital Marketing and Advertising, as well as how to build and implement strategy. You’ll also discover fundamental Digital Marketing and Advertising ideas that will help you build the foundation you need to flourish in the workplace.This Learning Paths online Digital Marketing and Advertising course is for working people who want to improve their abilities and advance in their careers. The Digital Marketing and Advertising course is provided in an interactive virtual learning environment where you can study at your own comfort and convenience.
Who is this course for?
This certificate Digital Marketing and Advertising course is curated for individuals who want to improve their hard and soft skills. The interactive, guided approach to learning and the potential to build their worldwide network online will help you thrive. Moreover, working professionals in managerial and leadership roles in a variety of industries will benefit from the emphasis on the dynamics of leadership, influence, and strategy, as well as Digital Marketing and Advertising abilities. Those pursuing career advancement in the future will benefit from the skill to apply Digital Marketing and Advertising-derived abilities to current and future employment.
Requirements
This Learning Paths Digital Marketing and Advertising course will prepare you to make data-driven decisions that will give you a competitive edge. There are no formal requirements for this course. However smart gadgets and stable internet connection is required for a smooth learning journey.
Career Path
Earn a certificate of competence from the Learning Paths platform by learning all about Digital Marketing and Advertising. This Digital Marketing and Advertising course curriculum will benefit you at all stages of your career.
Certification
After successfully completing the Digital Marketing and Advertising course, you will get your PDF certificate for FREE! The hardcopy certificate will cost only £11.99 with free shipping inside the UK. For delivery outside the UK an additional shipping charge will be applied.
Course Curriculum
| Section 01 - Building a Sales Funnel | |||
| Getting Started to Generating Traffic | 00:10:00 | ||
| Crating a Front end offer | 00:07:00 | ||
| Creating an Upsell (or 1 time offer) | 00:11:00 | ||
| Creating a Downsell | 00:06:00 | ||
| Creating a 2nd and 3rd Upsell | 00:11:00 | ||
| Creating a Backend Offer | 00:09:00 | ||
| Sales Funnel (case study) | 00:09:00 | ||
| How To Write Buyer Follow-Up Emails | 00:05:00 | ||
| Setting Up Your Sales Funnel On JVZoo | 00:05:00 | ||
| Section 02 - Building a Blog | |||
| Introduction to Blogging | 00:04:00 | ||
| Choosing a Blogging Niche | 00:05:00 | ||
| Content is King | 00:10:00 | ||
| Adding Video and Images | 00:03:00 | ||
| Social Media | 00:03:00 | ||
| Section 03 - Interview Content | |||
| Conversation Content | 00:03:00 | ||
| Value | 00:04:00 | ||
| Guest | 00:08:00 | ||
| Repurpose | 00:06:00 | ||
| Conducting Interviews | 00:05:00 | ||
| After the Interview | 00:03:00 | ||
| Section 04 - Social Media Marketing | |||
| Introduction to Social Media | 00:04:00 | ||
| Social Media Best Practices | 00:07:00 | ||
| 00:05:00 | |||
| 00:06:00 | |||
| 00:07:00 | |||
| 00:04:00 | |||
| 00:03:00 | |||
| Google Plus | 00:02:00 | ||
| YouTube | 00:03:00 | ||
| Live Streaming | 00:03:00 | ||
| Conclusion to Social Media | 00:02:00 | ||
| Section 05 - Affiliate Marketing | |||
| Introduction to Affiliate Marketing | 00:04:00 | ||
| Getting Started with Content Marketing | 00:04:00 | ||
| Getting Started with Affiliate Marketing Strategies | 00:02:00 | ||
| Getting Started with Website Marketing Strategies | 00:02:00 | ||
| Getting Started Building an Email List | 00:03:00 | ||
| Section 06 - Clickbank | |||
| Clickbank Gravity Score | 00:03:00 | ||
| Clickbank Vendor Sales Pages | 00:03:00 | ||
| Clickbank Commissions and Continuity | 00:03:00 | ||
| Section 07 - Email Marketing | |||
| Introduction | 00:04:00 | ||
| Challenges of Email Marketing | 00:08:00 | ||
| Content Marketing | 00:04:00 | ||
| Valuable Content | 00:07:00 | ||
| Email Standards | 00:05:00 | ||
| Email Spam Filter | 00:07:00 | ||
| Keep Email Clean | 00:04:00 | ||
| Lead Generation | 00:05:00 | ||
| AIDA | 00:07:00 | ||
| Conclusion to Email | 00:02:00 | ||
| Email Marketing (final) | 00:51:00 | ||
| Section 08 - Building a Podcast | |||
| Podcasting | 00:02:00 | ||
| Hardware and Software | 00:09:00 | ||
| Hardware | 00:05:00 | ||
| Software | 00:04:00 | ||
| Preparing a Podcast | 00:03:00 | ||
| Podcast Outline | 00:03:00 | ||
| Recording | 00:05:00 | ||
| Marketing Tips | 00:04:00 | ||
| Podcasting (full) | 00:32:00 | ||
| Section 09 - Branding | |||
| Publishing the Podcast | 00:05:00 | ||
| Branding | 00:03:00 | ||
| Mission Statement | 00:00:00 | ||
| Logo | 00:06:00 | ||
| Promotion | 00:03:00 | ||
| Delivering | 00:07:00 | ||
| Success | 00:04:00 | ||