How Retargeting Works–The Complete Guide To Retargeting Ads
Category: IT & SoftwareCategory: Marketing
Course Info
Overview
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Description
This How Retargeting Works–The Complete Guide To Retargeting Ads course will teach you how to think critically and strategically about How Retargeting Works–The Complete Guide To Retargeting Ads, as well as how to build and implement strategy. You’ll also discover fundamental How Retargeting Works–The Complete Guide To Retargeting Ads ideas that will help you build the foundation you need to flourish in the workplace.This Learning Paths online How Retargeting Works–The Complete Guide To Retargeting Ads course is for working people who want to improve their abilities and advance in their careers. The How Retargeting Works–The Complete Guide To Retargeting Ads course is provided in an interactive virtual learning environment where you can study at your own comfort and convenience.
Who is this course for?
This certificate How Retargeting Works–The Complete Guide To Retargeting Ads course is curated for individuals who want to improve their hard and soft skills. The interactive, guided approach to learning and the potential to build their worldwide network online will help you thrive. Moreover, working professionals in managerial and leadership roles in a variety of industries will benefit from the emphasis on the dynamics of leadership, influence, and strategy, as well as How Retargeting Works–The Complete Guide To Retargeting Ads abilities. Those pursuing career advancement in the future will benefit from the skill to apply How Retargeting Works–The Complete Guide To Retargeting Ads-derived abilities to current and future employment.
Requirements
This Learning Paths How Retargeting Works–The Complete Guide To Retargeting Ads course will prepare you to make data-driven decisions that will give you a competitive edge. There are no formal requirements for this course. However smart gadgets and stable internet connection is required for a smooth learning journey.
Career Path
Earn a certificate of competence from the Learning Paths platform by learning all about How Retargeting Works–The Complete Guide To Retargeting Ads. This How Retargeting Works–The Complete Guide To Retargeting Ads course curriculum will benefit you at all stages of your career.
Certification
After successfully completing the How Retargeting Works–The Complete Guide To Retargeting Ads course, you will get your PDF certificate for FREE! The hardcopy certificate will cost only £11.99 with free shipping inside the UK. For delivery outside the UK an additional shipping charge will be applied.
Course Curriculum
| Module 01: Welcome and Introduction | |||
| Welcome to the retargeting ad masterclass (plus a sneak preview) … Don’t Skip! | 00:07:00 | ||
| What is remarketing and retargeting? Defining our objectives and purpose | 00:17:00 | ||
| Module 02: The Digital Advertising Ecosystem: Understanding How Retargeting Works | |||
| The Digital Advertising Ecosystem Part 1 | 00:08:00 | ||
| The Digital Advertising Ecosystem Part 2 | 00:08:00 | ||
| Understanding Ad Exchanges And How They Work | 00:20:00 | ||
| What Remarketing Looks Like On The Inside | 00:11:00 | ||
| Module 03: Developing Your Remarketing and Retargeting Strategies | |||
| Audiences and Segments: The Foundation Of Your Remarketing Strategy | 00:07:00 | ||
| Understanding Intent Signals and Visitor Engagement | 00:12:00 | ||
| Behavioural Characteristics – The Composition Of Your Segments | 00:15:00 | ||
| Combining Characteristics – Infinite Possibilities! | 00:07:00 | ||
| Characteristics That Matter To You … Your First Assignment | 00:02:00 | ||
| Module 04: Planning Your Retargeting Campaigns Like A Pro | |||
| Funnel Based Segmentation – Funnel Mapping | 00:10:00 | ||
| Funnel Based Segmentation – Using The Funnel To Develop Your Lists | 00:14:00 | ||
| Using Your Website To Plan Your Remarketing Lists | 00:19:00 | ||
| Mapping Your Ad Groups Using Your Lists and Values (Part 1) | 00:13:00 | ||
| Mapping Your Ad Groups Using Your Lists and Values (Part 2) | 00:15:00 | ||
| Module 05: Using Google Analytics To Develop and Build Your Audience Segments | |||
| Introduction To The Google Analytics Tag | 00:05:00 | ||
| Logging In To Google Analytics Account & Retrieving Your Analytics Tracking Tag | 00:04:00 | ||
| Adding Your Google Analytics Tag To Your Website And Verifying That It’s Working | 00:13:00 | ||
| Module 06: Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System | |||
| The Benefits Of Using Google Tag Manager | 00:10:00 | ||
| Signing Into Your Google Tag Manager Account | 00:08:00 | ||
| Adding Your Basic Google Analytics Tag Through Google Tag Manager | 00:12:00 | ||
| Setting Up Custom Button and Link Click Tracking In Google Tag Manager | 00:20:00 | ||
| Adding Page-Level Scroll Depth Tracking In Google Tag Manager | 00:15:00 | ||
| Adding Custom User Engagement Timers In Google Tag Manager | 00:13:00 | ||
| Adding Google Adwords Conversion Tracking Through Google Tag Manager | 00:10:00 | ||
| Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager | 00:10:00 | ||
| Module 07: Building Your Remarketing Audiences In Your Google Analytics Account | |||
| Linking Your Google AdWords and Google Analytics Accounts | 00:10:00 | ||
| Introduction To The Google Analytics Audience Builder | 00:18:00 | ||
| Building Remarketing Audiences In Google Analytics Based On URL Attributes | 00:18:00 | ||
| Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data | 00:23:00 | ||
| Setting Up Sequences In The Google Analytics Audience Builder Using AdWords Campaigns Final | 00:05:00 | ||
| Setting Up Goal-Based Remarketing Audiences In Google Analytics | 00:14:00 | ||
| Setting Up Event-Based Audiences Using The Google Analytics Display Builder | 00:17:00 | ||
| Importing Remarketing Audiences From The Google Analytics Solutions Gallery | 00:11:00 | ||
| Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns | 00:19:00 | ||
| Data Drilldown – Using In-Market Segments To Enhance Your Remarketing Audiences | 00:13:00 | ||
| Module 08: Introduction To Configuring Your Remarketing Campaigns In Google AdWords | |||
| How Google Analytics and AdWords Talk To Each Other | 00:09:00 | ||
| Importing Google Analytics Goals into AdWords For Conversion Tracking | 00:06:00 | ||
| Viewing and Analysing Google Analytics Remarketing Audiences in Google AdWords | 00:15:00 | ||
| Module 09: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences | |||
| Introduction To Building Retargeting Ads Lists In Google AdWords | 00:05:00 | ||
| Building and Configuring New Retargeting ads lists inside Google AdWords | 00:11:00 | ||
| Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic | 00:14:00 | ||
| Assignment | |||
| Assignment – How Retargeting Works–The Complete Guide To Retargeting Ads | 00:00:00 | ||
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