Content Writing & Copy Writing For SEO and Sales
Category: EmployabilityCategory: Marketing
Course Info
Overview
Develop a Content Writing & Copy Writing For SEO and Sales arsenal of skills including critical strategic, managerial, and leadership abilities with our expertly developed Content Writing & Copy Writing For SEO and Sales.
To stay ahead of the curve, companies are now embracing eLearning in the most inventive methods to develop an excellent workforce and produce optimal outcomes to get the most out of their investments. To align with your goals and your workplace objectives, Learning Paths has been working on creating the most effective and dynamic courses.
Through an immersive online experience, Learning Paths offers market-driven courses that empower you or any working professional with the competence required for the workplace of the future. We assess future skill demands using a data-driven methodology and ensure that all of our courses satisfy this need. This Content Writing & Copy Writing For SEO and Sales course is no exception.
This platform provides you with exclusive resources to help you along your professional path, as well as the tools you’ll need to further your career.
To enhance your learning outcomes, this career-focused Content Writing & Copy Writing For SEO and Sales curriculum employs a variety of interactive modules to provide you with abilities that are relevant to your career. This Content Writing & Copy Writing For SEO and Sales course was also created with professionals in mind and is tailored to fit with your busy schedule.
Sign up for the Content Writing & Copy Writing For SEO and Sales course today and build core Content Writing & Copy Writing For SEO and Sales skills for tackling any complex challenges.
Description
This Content Writing & Copy Writing For SEO and Sales course will teach you how to think critically and strategically about Content Writing & Copy Writing For SEO and Sales, as well as how to build and implement strategy. You’ll also discover fundamental Content Writing & Copy Writing For SEO and Sales ideas that will help you build the foundation you need to flourish in the workplace.This Learning Paths online Content Writing & Copy Writing For SEO and Sales course is for working people who want to improve their abilities and advance in their careers. The Content Writing & Copy Writing For SEO and Sales course is provided in an interactive virtual learning environment where you can study at your own comfort and convenience.
Who is this course for?
This certificate Content Writing & Copy Writing For SEO and Sales course is curated for individuals who want to improve their hard and soft skills. The interactive, guided approach to learning and the potential to build their worldwide network online will help you thrive. Moreover, working professionals in managerial and leadership roles in a variety of industries will benefit from the emphasis on the dynamics of leadership, influence, and strategy, as well as Content Writing & Copy Writing For SEO and Sales abilities. Those pursuing career advancement in the future will benefit from the skill to apply Content Writing & Copy Writing For SEO and Sales-derived abilities to current and future employment.
Requirements
This Learning Paths Content Writing & Copy Writing For SEO and Sales course will prepare you to make data-driven decisions that will give you a competitive edge. There are no formal requirements for this course. However smart gadgets and stable internet connection is required for a smooth learning journey.
Career Path
Earn a certificate of competence from the Learning Paths platform by learning all about Content Writing & Copy Writing For SEO and Sales. This Content Writing & Copy Writing For SEO and Sales course curriculum will benefit you at all stages of your career.
Certification
After successfully completing the Content Writing & Copy Writing For SEO and Sales course, you will get your PDF certificate for FREE! The hardcopy certificate will cost only £11.99 with free shipping inside the UK. For delivery outside the UK an additional shipping charge will be applied.
Course Curriculum
| Section 01: Introduction | |||
| Introduction | 00:05:00 | ||
| How to Navigate This Course – Watch This Video | 00:03:00 | ||
| Section 02: Free Taster | |||
| 13 Copywriting and Sales Buttons You Need to Know How to Push | 00:07:00 | ||
| Copywriting to Sell 10 Steps you must know | 00:06:00 | ||
| 14 Step Formula to Writing Great Sales Copy | 00:06:00 | ||
| Section 03: BASICS: 12 Essential Steps to Great Copy Writing | |||
| AIDA is not just an Opera! | 00:02:00 | ||
| Have you any idea who you are talking to? | 00:02:00 | ||
| Who cares what format you use? | 00:03:00 | ||
| Hurting? Want someone to heal your pain? | 00:02:00 | ||
| I haven’t got time or money for Objections! | 00:02:00 | ||
| Don’t worry, there’s always plenty of Scarcity to go round! | 00:02:00 | ||
| So, why are YOU reading my Headlines? | 00:02:00 | ||
| Why do you always want to know whats in it for you? | 00:02:00 | ||
| Endorsements? Pah! Prove it to me! | 00:03:00 | ||
| I Guarantee to you that I love Risk! Or do I? | 00:02:00 | ||
| Right it Wright to Be Red! or you won’t be Readable! | 00:03:00 | ||
| Keep it Simple S…. and throw away your Theasaurus | 00:02:00 | ||
| Section 04: BASICS: Copywriting Formulation - Understanding Copywriting Building Blocks | |||
| Introduction to Copywriting Formulation | 00:02:00 | ||
| Starting with AIDA | 00:06:00 | ||
| PAS – Problem, Agitation, Solution | 00:04:00 | ||
| The 4 Ps | 00:03:00 | ||
| QUEST | 00:04:00 | ||
| Section 05: BASICS: How to Write Headline | |||
| What You Need to Know to Write Great Headlines | 00:06:00 | ||
| Section 06: BASICS: Proofreading and Editing - How to Edit Sales Copy | |||
| Writing Editing: Can You Write Better Copy? | 00:06:00 | ||
| Proof Reading and Editing: 20 Ways to Write Better Copy | 00:11:00 | ||
| Editing Writing: Seven Guidelines for Editing Writing | 00:06:00 | ||
| Section 07: PSYCHOLOGY: The Psychology behind Copywriting | |||
| Get Your Copywriting Psychology Right! | 00:06:00 | ||
| What are the Eight Universal Motivators? | 00:07:00 | ||
| 100 Motivations | 00:05:00 | ||
| Overcoming Objections… | 00:08:00 | ||
| Section 08: COPYWRITING FOR Blogging - Web Posts | |||
| Copywriting for Blogs | 00:09:00 | ||
| A Simple Formula for Blog Posts | 00:04:00 | ||
| Blog Post Copywriting Formula | 00:09:00 | ||
| Blog Post Editing Checklist | 00:08:00 | ||
| Section 09: COPYWRITING FOR Landing Pages | |||
| Copywriting for Landing Pages | 00:04:00 | ||
| Copywriting for Testimonials | 00:06:00 | ||
| Copywriting for Bullet Points | 00:05:00 | ||
| Section 10: COPYWRITING FOR Sales Letters | |||
| Five Formulations for Sales Letters | 00:03:00 | ||
| The Five Point Sales Letter Formula | 00:03:00 | ||
| The Seven Step Copywriting Formula for Sales Letters | 00:05:00 | ||
| The Nine Point Formula | 00:06:00 | ||
| The 18 Step Sales Letter | 00:06:00 | ||
| The 21 Part Sales Letter Formula | 00:08:00 | ||
| Bonus: 32 Step Power Copywriting Formula | 00:08:00 | ||
| Section 11: COPYWRITING FOR Video Sales Letters | |||
| What is a Video Sales Letter | 00:03:00 | ||
| How to Write an Attention Grabbing Video Sales Letter Headline | 00:03:00 | ||
| Video Sales Letter Basics – Some Simple Guidance for Better VSLs | 00:04:00 | ||
| Video Sales Letter Outline – with Downloadable Templates | 00:07:00 | ||
| Section 12: COPYWRITING FOR Email | |||
| Copywriting for Email | 00:07:00 | ||
| How to Write Effective Welcome Emails | 00:10:00 | ||
| ACTIVITY: Analysis of a Long Form Story Telling Email | 00:07:00 | ||
| Email Copywriting Analysis 1 | 00:05:00 | ||
| Copywriting Formulas for Email Sequences | 00:06:00 | ||
| Section 13: COPYWRITING FOR Advertisements | |||
| Copywriting for Advertisements | 00:04:00 | ||
| Section 14: COPYWRITING FOR Twitter | |||
| Copywriting for Twitter – Engage, Entertain, Be Brief! | 00:07:00 | ||
| Section 15: COPYWRITING FOR Promotional Videos | |||
| How to Create a High Converting Promotional Video | 00:06:00 | ||
| The Promotional Video for This Course Following the Script | 00:02:00 | ||
| The Promotional Video – Version 2 | 00:02:00 | ||
| Promotional Video SlideDeck | 00:20:00 | ||
| Promotional Video Script Checklist | 00:04:00 | ||
| 2018 Update: The Formula for an Effective Promotional Video | 00:04:00 | ||
| 2018 New Copywriting Course Promo Video | 00:03:00 | ||
| Section 16: Conclusion and Course Wrap Up | |||
| Conclusion and Course Wrap Up | 00:03:00 | ||
| Additional File | |||
| Additional File | 00:00:00 | ||
| Assignment | |||
| Assignment – Content Writing & Copy Writing For SEO and Sales | 00:00:00 | ||
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