Marketing Principles
Category: Marketing
Course Info
Overview
Develop a Marketing Principles arsenal of skills including critical strategic, managerial, and leadership abilities with our expertly developed Marketing Principles.
To stay ahead of the curve, companies are now embracing eLearning in the most inventive methods to develop an excellent workforce and produce optimal outcomes to get the most out of their investments. To align with your goals and your workplace objectives, Learning Paths has been working on creating the most effective and dynamic courses.
Through an immersive online experience, Learning Paths offers market-driven courses that empower you or any working professional with the competence required for the workplace of the future. We assess future skill demands using a data-driven methodology and ensure that all of our courses satisfy this need. This Marketing Principles course is no exception.
This platform provides you with exclusive resources to help you along your professional path, as well as the tools you’ll need to further your career.
To enhance your learning outcomes, this career-focused Marketing Principles curriculum employs a variety of interactive modules to provide you with abilities that are relevant to your career. This Marketing Principles course was also created with professionals in mind and is tailored to fit with your busy schedule.
Sign up for the Marketing Principles course today and build core Marketing Principles skills for tackling any complex challenges.
Description
This Marketing Principles course will teach you how to think critically and strategically about Marketing Principles, as well as how to build and implement strategy. You’ll also discover fundamental Marketing Principles ideas that will help you build the foundation you need to flourish in the workplace.This Learning Paths online Marketing Principles course is for working people who want to improve their abilities and advance in their careers. The Marketing Principles course is provided in an interactive virtual learning environment where you can study at your own comfort and convenience.
Who is this course for?
This certificate Marketing Principles course is curated for individuals who want to improve their hard and soft skills. The interactive, guided approach to learning and the potential to build their worldwide network online will help you thrive. Moreover, working professionals in managerial and leadership roles in a variety of industries will benefit from the emphasis on the dynamics of leadership, influence, and strategy, as well as Marketing Principles abilities. Those pursuing career advancement in the future will benefit from the skill to apply Marketing Principles-derived abilities to current and future employment.
Requirements
This Learning Paths Marketing Principles course will prepare you to make data-driven decisions that will give you a competitive edge. There are no formal requirements for this course. However smart gadgets and stable internet connection is required for a smooth learning journey.
Career Path
Earn a certificate of competence from the Learning Paths platform by learning all about Marketing Principles. This Marketing Principles course curriculum will benefit you at all stages of your career.
Certification
After successfully completing the Marketing Principles course, you will get your PDF certificate for FREE! The hardcopy certificate will cost only £11.99 with free shipping inside the UK. For delivery outside the UK an additional shipping charge will be applied.
Course Curriculum
| Section 01: Marketing and the Firm | |||
| Marketing and the Firm | 00:01:00 | ||
| Marketing Orientation and Context | 00:01:00 | ||
| Creating Value and Competitive Advantage #1 | 00:01:00 | ||
| Creating Value and Competitive Advantage #2 | 00:01:00 | ||
| Marketing Definition | 00:01:00 | ||
| Marketing Exchange | 00:01:00 | ||
| Marketing Interactions #1 | 00:01:00 | ||
| Marketing Interactions #2 | 00:02:00 | ||
| BCG’s Advantage Matrix Model | 00:01:00 | ||
| Section 02: Situational Marketing Analysis | |||
| External Environment – Analysis #1 | 00:01:00 | ||
| External Environment – Analysis #2 | 00:01:00 | ||
| External Environment – Analysis #3 | 00:01:00 | ||
| External Forces Facing Marketing | 00:01:00 | ||
| Demographic Shift | 00:01:00 | ||
| Demographic Changes | 00:02:00 | ||
| Stakeholder Mapping #1 | 00:01:00 | ||
| Stakeholder Mapping #2 | 00:01:00 | ||
| Section 03: Microenvironments – Industry and Market | |||
| Microenvironments – Industry and Market | 00:01:00 | ||
| Difference between an Industry and a Sector | 00:02:00 | ||
| Common Mistakes #1 | 00:02:00 | ||
| Common Mistakes #2 | 00:01:00 | ||
| Market Analysis #1 | 00:01:00 | ||
| Market Analysis #2 | 00:01:00 | ||
| Internal Firm Analysis and Environment Analysis | 00:02:00 | ||
| Enterprise Value Chain Analysis #1 | 00:01:00 | ||
| Enterprise Value Chain Analysis #2 | 00:01:00 | ||
| Enterprise Value Chain Analysis #3 | 00:01:00 | ||
| Porter’s Value Chain | 00:01:00 | ||
| Elements in Porter’s Value Chain #1 | 00:01:00 | ||
| Elements in Porter’s Value Chain #2 | 00:01:00 | ||
| SWOT – Gap Analysis | 00:02:00 | ||
| TOWS and Building Conversion Strategies | 00:01:00 | ||
| Section 04: Formulating a Marketing Plan – Building Components | |||
| Formulating a Marketing Plan – Building Components #1 | 00:01:00 | ||
| Formulating a Marketing Plan – Building Components #2 | 00:02:00 | ||
| Formulating a Marketing Plan – Building Components #3 | 00:01:00 | ||
| Product Life Cycle and Building a Product Strategy | 00:01:00 | ||
| Segmentation and Targeting– Geography, Consumer Behaviour and Cultures | 00:01:00 | ||
| Positioning Your Market Offering | 00:01:00 | ||
| Pricing Your Product for the Market | 00:01:00 | ||
| Channels and Distribution | 00:01:00 | ||
| Promotion and Brand Advertising | 00:01:00 | ||
| Business Development and Customer Relationship Marketing (CRM) | 00:01:00 | ||
| Hard-selling | 00:01:00 | ||
| Sales Funnel | 00:01:00 | ||
| Stages in the Sales Funnel | 00:02:00 | ||
| Section 05: Executing the Marketing Plan | |||
| Action Planning, Roles and Responsibilities | 00:01:00 | ||
| Metrics and Measures | 00:02:00 | ||
| Marketing and Information Technology | 00:01:00 | ||
| Marketing Information (MIS) Systems: Sorting Data and Reporting | 00:02:00 | ||
| Marketing and Information Technology | 00:01:00 | ||
| The Marketing Profession and Building the Marketing Team | 00:01:00 | ||
| Assignment | |||
| Assignment -Marketing Principles | 00:00:00 | ||